Stay tuned — each week we’ll publish full, in-depth articles expanding on these topics, packed with actionable tips for startups and small businesses. Bookmark this page and check back regularly — your next marketing insight is just around the corner!
We’ve created this series to help startups and small businesses launch and market their brands with confidence. Each week, we’ll dive into a new marketing topic — this post will be regularly updated with full articles, so what you see here is just a sneak peek of what’s coming!
2.Why Market Your Business?
Discover why marketing is the engine for growth and visibility. Even the best ideas need the right strategy to reach the right audience. Our startup marketing tips will help you focus your efforts and build lasting customer relationships.
3.Understanding Automation
Marketing automation saves time and simplifies repetitive tasks. Tools like HubSpot, Mailchimp, and ActiveCampaign help small business owners streamline campaigns, social posts, and customer management, giving you more time to grow your business.
4.Campaigns & Newsletters
Keep your audience engaged with consistent, targeted messages. Campaigns and newsletters are small business growth strategies that nurture leads, strengthen brand presence, and drive repeat engagement.
5.Landing Pages
Your digital launchpads for success. Well-designed landing pages convert visitors into leads or customers, forming the backbone of any digital marketing strategy.
6.Social Media
Connect, engage, and grow your online community. Choosing the right platforms and sharing valuable content helps startups increase visibility and build trust with their audience.
7.Analytics & Tracking
Data drives smarter decisions. Tracking results allows you to optimise campaigns, improve engagement, and maximise ROI — essential for any small business marketing plan.
8.SEO – Optimising Your Cosmic Presence
Search engine optimisation ensures your business can be found online. Using relevant keywords, high-quality content, and an optimised website structure helps potential customers discover your products or services when they’re searching.
Why Marketing 101?
Marketing today can feel overwhelming — from social media scheduling to SEO, email campaigns, and more. Marketing 101 breaks it down into digital marketing basic and practical steps, helping startups and small businesses understand the essentials, connect the dots, and start growing with confidence. Whether you’re launching a new business or looking to streamline your marketing efforts, this series gives you the tools and insight to get started without stress.