Case Study: Pinks Coaching – Dynamic Multi-Location Website Build 🚀
Client Profile
Pinks Coaching is a vibrant gymnastics, cheerleading and dance academy operating across Surrey, Berkshire and West London. They offer classes from beginner to advanced, have holiday programmes, school-clubs, and multiple locations.
Challenge
Pinks Coaching needed a website that truly reflected their dynamic brand and multi-location reach. Their existing site wasn’t fully supporting:
- The many locations/clubs across Surrey, Berkshire & West London
- A sense of high-energy (“dynamic feeling”) matching their gymnastics, acro & cheer vibe
- Easy management of class types (gymnastics, dance, cheer), holiday camps, online booking
- A modern, engaging design that speaks to kids & parents alike
Our Approach
Discovery & Planning
- Mapped out each location and class type to ensure the site structure could handle: main academy, school-clubs, holiday camps, parties.
- Defined user journeys: parent seeking enrolment for first-timer, child or teen looking for advanced acro/tumble, schools looking for after-school club.
- Built a sitemap covering: Home | Locations | Gymnastics & Dance Classes | Cheerleading Programme | Holiday Camps | Team | Contact & Bookings.
Design
- Created a bold, energetic visual style — bright accent colours, motion imagery (flips, tumbling), dynamic fonts to reflect “flip & tumble” ethos. Pinks Coaching
- Ensured each location felt part of the whole but distinct — e.g., cards on homepage for Surrey, Berkshire, West London, with “Find your class” call-to-action.
- Highlighted key programmes: Acro & Tumble, Cheerleading, Holiday Camps.
- Designed intuitive booking CTA(s) (“Book Free Trial”, “Join Now”) clearly accessible.
Development
- Built in WordPress (so the team could self-manage content: class schedules, location updates, new programmes).
- Custom post types or equivalent for class programmes and locations, making updates modular.
- Booking/online tuition integration: Connected to ClassForKids (matching Pinks Coaching’s model of “super-easy online booking system”).
- Responsive design throughout: mobile first, ensuring parents browsing on phones can easily find classes, book, contact.
- Performance optimisation: image compression (especially for action shots), caching and mobile speed.
Outcome
- Pinks Coaching now has a fully modern, dynamic web presence that matches their energetic brand and multi-location structure.
- Parents & children can quickly discover the right location & class (e.g., “Flip & Tumble AcroGym” open to beginners and advanced). Pinks Coaching
- Online booking is front and centre, reducing friction for enrolments.
- The site is scalable: new locations, programmes and holiday sessions can be added easily.
- The visual brand aligns with their promise: “Where confidence grows one flip at a time.” Pinks Coaching
Key Metrics / KPIs (to gather)
- Number of bookings or trial sign-ups pre-launch vs post-launch
- Bounce rate / mobile engagement improvement
- Time spent on class pages, location pages
- Increase in enquiries via “Join Now” from specific location pages
- Admin time saved on managing class lists or booking forms
- Keywords ranking improvements (e.g., “gymnastics classes Surrey”)
Lessons & Takeaways
- For multi-location academies, designing a location-first structure (homepage → pick your region → classes) is key for clarity.
- A “dynamic feeling” brand (gymnastics + motion) works best with action imagery and bold UI, not just static studio shots.
- Booking ease matters: parents want “find class → book/free trial” in few steps.
- WordPress gives flexibility for non-technical staff to manage ongoing content once the build is done.
- Performance & mobile UX are critical — busy parents often browse on mobile and expect speed.
- Clear class segmentation helps: beginner vs. advanced, gymnastics vs. dance vs. cheer — helps users self-identify quickly which class is right.
Conclusion
For Pinks Coaching, this website build was more than a refresh — it was a mission-launchpad for their brand across multiple locations, programmes and target audiences. The new WordPress site enables them to deliver their promise of accessible, fun, dynamic classes for children from beginner to advanced, and gives them a scalable foundation for ongoing growth and bookings.