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SEO Content Gurus

Case Study: SEO Content Gurus – Custom WordPress Build for a Digital Agency 🚀

Client Profile

SEO Content Gurus is a digital marketing agency specialising in content writing, SEO, web design, web development, email marketing and more — with a focus on FinTech and SaaS businesses.

Challenge

They needed a website that:

  • Showed their full service range (content writing, SEO, web design/development, email marketing, graphics) in a clear, accessible way.
  • Included dedicated landing pages for each service to optimise for conversion (lead generation) and SEO.
  • Integrated a newsletter subscription system to build their audience.
  • Was built on WordPress (or a flexible UI builder) so the agency could maintain content, add new pages, services, blog posts.
  • Maintained/blogged content (they already had blog posts) and improved user experience/UI, visual appeal, and overall brand trust.

Our Approach

Discovery & Planning

  • Mapped service offerings and identified key landing pages needed (e.g., Web Design, Web Development, Blog Writing, Graphics Design, Email Marketing).
  • Reviewed existing blog content and structure to ensure migration or integration without losing SEO value.
  • Defined user-journeys for typical clients (e.g., FinTech startup looking for SEO + content writing; SaaS company needing web dev + email marketing).

Design

  • Created a modern, clear UI with sections for each service: hero banner, service overview, benefits, case studies/testimonials, CTA to contact/subscribe.
  • Newsletter component prominently placed (in header/footer/sidebars) to capture leads.
  • Landing page templates designed for service-specific campaigns (e.g., “SEO Services for SaaS”, “Content Writing for FinTech”) to drive targeted traffic.
  • Blog template designed for readability and conversion (subscribe CTA, related services links).

Development

  • Built on WordPress with a flexible theme/child-theme and page-builder (or Gutenberg + custom blocks) to allow the agency to add/modify pages easily.
  • Created 20+ pages including: Home, Services overview, individual service landing pages, Blog index, About, Press, Contact, Newsletter archive, Terms of Service, Privacy Policy, FAQ pages.
  • Newsletter integration: set up via form plugin (e.g., Mailchimp, ConvertKit) and embedded in site; subscription data tied to the agency’s email marketing system.
  • Service landing pages: custom fields or templates for each service to maintain consistency, SEO meta fields, hero images, service benefits, testimonials.
  • SEO best-practices: ensuring clean URLs (e.g., /services/web-design), proper meta titles/descriptions, H1/H2 structure, image alt tags, internal linking (blog → service pages).
  • Performance & responsive testing: site optimised for mobile users (important for agencies whose clients browse on phones/tablets).

Outcome

  • SEO Content Gurus now has a fully refreshed website with dedicated service landing pages, integrated newsletter subscription and improved UI/UX.
  • The website architecture supports lead generation and SEO (via targeted landing pages) rather than just a brochure site.
  • The agency can now easily update/add pages themselves via WordPress.
  • The newsletter integration helps build and engage an audience of potential clients/stakeholders.
  • The blog remains active and is interlinked with service pages, enhancing SEO and conversion opportunities.

Key Metrics / KPIs (to gather)

  • Increase in newsletter subscriptions (before vs after launch).
  • Increase in contact or enquiry form submissions from service landing pages.
  • Bounce rate improvement on service pages.
  • Rankings or organic traffic improvements for targeted services (e.g., “web design agency FinTech”).
  • Admin time saved for managing new pages and blog posts.

Lessons & Takeaways

  • For agencies offering many services, dedicated landing pages per service help both SEO and conversion.
  • Newsletter integration early in the design helps build long-term engagement, not just immediate leads.
  • Ensuring the blog and service pages interlink strengthens search authority and user journeys.
  • Giving clients (especially agencies) the ability to self-manage via WordPress enhances long-term value of the build.
  • Performance optimisation and mobile usability remain key even for B2B agency sites.

Conclusion

This project for SEO Content Gurus transformed what was previously a static or template-driven site into a custom, purpose-built WordPress platform designed for scalability, lead generation and brand credibility. With over 20 pages built, newsletter integration and dedicated landing pages, the agency now has a robust foundation to grow its digital presence and attract high-value clients.