Campaigns & Newsletters on Cosmos: Marketing Made Simple

Marketing your business can feel confusing and overwhelming — especially once you've got your website set up and you're thinking "right, what now?" You've done the hard part, but how do you actually reach people and turn visitors into customers?

One of the biggest stumbling blocks for business owners is email marketing. If you're using WordPress or another third-party platform, chances are a newsletter tool doesn't just come built in. You'd need to find a plugin, set it up, connect it, test it... and before you know it, that initial momentum you had starts to stall. It threw me at first too, and I've seen it hold a lot of people back from promoting their business the way they should be.

The good news? On the Cosmos platform, it's all built right in. No third-party tools, no complicated integrations. Just a clean, simple system that's ready to go.

Wait — What's the Difference Between a Campaign and a Newsletter?

This is genuinely one of the most common questions, and it's a fair one because the two terms get used interchangeably all the time. On Cosmos, they actually mean two different (but connected) things.

A campaign is the overarching wrapper — think of it like a season or a theme. For example, you might set up a "Christmas" campaign running from 1st December to 25th December. It gives your marketing a defined purpose and a timeframe to work within.

A newsletter is what lives inside that campaign. It's the actual email you write and send to your customers and subscribers — what's new, what's on offer, what you want them to know. You can send multiple newsletters within a single campaign, as often as makes sense for what you're promoting.

So using the Christmas example: your campaign is "Christmas 2025," and within it you might send three newsletters — one introducing your Christmas range, one mid-month with a special offer, and one last-chance reminder before the 25th.

A Real-World Example: Growing Sales with a Sign-Up Form

Let's say you want to add a subscriber sign-up form to your homepage. Your goal is to collect email addresses from visitors and then send them targeted offers throughout the month to encourage purchases. You want to grow your list and increase sales at the same time.

Here's how to think about it — and the trick is to work backwards, because starting from the end goal makes everything far less overwhelming.

Start with your goal: Increase sales and grow your subscriber list during a specific period.

Work backwards from there:

1. What do people need to receive? Emails with offers relevant to your products or services.
2. Who do they go to? Your subscribers — people who've signed up via your homepage form.
3. How do they sign up? Through a sign-up form you place on your front page.
4. What holds all of this together? A campaign that sets the timeframe and keeps your newsletters organised.

So in Cosmos, you'd:

• Create your campaign — give it a name and set your start and end dates. This becomes the home for everything related to that period of marketing.
• Assign your newsletters to that campaign — each newsletter you write and schedule sits inside the campaign, so you can plan your sends in advance and see everything in one place.
• Track your results — because your newsletters are tied to the campaign, Cosmos can show you how each one performed. If you're running a discount code or a special offer, you can see exactly which newsletter drove the sales. That's how you know what's working and where to focus next time.

Can I Send From My Own Domain?

Yes — and this is one of those details that makes a real difference to how professional your emails look and feel.

When you create your Cosmos account, your dashboard will walk you through a quick setup checklist. Part of that is inputting your email details and domain. Once that's done, any newsletter you send goes out from your domain — not ours. So your customers see your brand in their inbox, not some unfamiliar sending address.

It also means there's no need to sign up for a third-party email tool like Mailchimp or Brevo just to get this working. It's all handled within Cosmos, right from the start.

Why Working Backwards Helps

It's easy to sit down and think "I need to do email marketing" and then immediately feel lost. There are too many moving parts if you look at it all at once. But when you start with what you want to achieve and trace the steps back to where you are now, the path becomes much clearer.

You're not setting up a newsletter tool. You're building a journey for your customer — from landing on your homepage, to signing up, to receiving an email that speaks to exactly what they're looking for, to making a purchase. Cosmos just makes it easy to build that journey without needing to stitch together a dozen different tools.

Getting Started

One more thing worth knowing — no matter which Cosmos package you're on, the full marketing suite is included as standard. Campaigns, newsletters, sending from your own domain — all of it comes with your account at no extra cost and no hidden fees. We've built it that way so you can focus on actually marketing your business, not chasing down tools or worrying about what's going to cost you more next month.

If you haven't explored the Campaigns & Newsletters section of your Cosmos dashboard yet, it's well worth a look. Set up a simple campaign, write your first newsletter, and see how straightforward it can be. Even a small, well-timed email to a handful of subscribers can make a real difference.

Marketing doesn't have to be complicated. With the right platform behind you, it just takes a clear goal and a little planning — and Cosmos handles the rest.